Extract Great Value Products Data on Walmart – Walmart’s Private Label Leads with 40% Growth in 3 Years

Sep 10, 2025

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Extract Great Value Products Data on Walmart – Walmart’s Private Label Leads with 40% Growth in 3 Years

Introduction

In today’s retail landscape, Walmart’s private label success has become one of the most compelling stories. At the core of this growth lies its flagship brand, Great Value, which has been capturing a significant share of grocery sales in the U.S. Businesses and analysts are increasingly seeking ways to Extract Great Value products data on Walmart to uncover how this brand is reshaping pricing, consumer loyalty, and assortment planning.

Through advanced Grocery Analytics, companies can explore Walmart’s strategies, from aggressive pricing to digital shelf dominance. Leveraging Walmart Great Value products analytics, businesses gain insights into category-level performance, shopper behavior, and promotional effectiveness.

Recent studies show Walmart’s Great Value brand contributed to a 40% growth in private label grocery sales between 2020 and 2025, positioning it as a market leader in affordability and availability. With more than 2,000 Great Value SKUs spanning across multiple grocery categories, the brand’s dominance is a critical subject for competitive intelligence.

By understanding how to Extract Great Value products data on Walmart, organizations can track sales patterns, benchmark prices, and analyze consumer sentiment, creating actionable insights for market positioning and product innovation.

Tracking Pricing Trends

Analyzing pricing data is one of the most powerful ways to evaluate Walmart’s private label strategy. By using Great Value pricing strategy insights, retailers and analysts can compare Great Value prices against national brands and direct competitors. Walmart positions Great Value as an affordable yet reliable alternative, which has attracted millions of shoppers during inflationary periods.

For example, data from 2020–2025 shows that Great Value products consistently remain 15–20% cheaper than branded alternatives across core categories such as dairy, cereals, and frozen foods. The ability to Extract Walmart Great Value sales trends data allows businesses to understand where Walmart absorbs costs, how promotions are structured, and what impact discounting has on customer loyalty.

Year Avg. Price Gap vs. National Brands Private Label Sales Growth
2020 15% lower +8%
2022 18% lower +12%
2025 20% lower +40% (5-year cumulative)

Insights from Great Value Grocery Price benchmarking highlight how Walmart has maintained its edge during rising inflation between 2022 and 2023. By strategically reducing margins on staple items like milk and bread, Great Value has boosted basket sizes and encouraged repeat purchases.

Ultimately, organizations leveraging this intelligence can fine-tune their pricing strategies, anticipate competitor moves, and replicate aspects of Walmart’s proven private label model.

Category-Level Performance

Understanding which grocery categories are driving private label growth is essential. Through Great Value Grocery Category analytics, businesses can evaluate performance across beverages, snacks, frozen foods, pantry staples, and household essentials. Walmart’s strategy has been to ensure every major grocery aisle has a Great Value alternative, often priced significantly lower.

Between 2020 and 2025, frozen foods and dairy emerged as the fastest-growing categories, with sales increasing by over 35% annually. Analysts who Extract Great Value products data on Walmart can map category-level demand and see how promotions, product bundling, and visibility drive volume.

Category 2020 Sales Index 2025 Sales Index Growth %
Frozen Foods 100 135 +35%
Dairy 100 140 +40%
Beverages 100 128 +28%
Pantry Staples 100 120 +20%
Household Essentials 100 115 +15%

By conducting Basket analysis of Walmart Great Value purchases, companies can identify which categories contribute most to overall customer spend. For instance, pairing Great Value frozen vegetables with pantry staples reveals cross-selling opportunities that drive larger transactions.

This insight allows suppliers and competitors to better align product development, packaging, and pricing to respond effectively to Walmart’s strategies.

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Consumer Sentiment

Consumer perception is at the heart of private label success. By applying Great Value shopper sentiment analysis, companies can measure how customers feel about quality, taste, packaging, and value. Walmart has invested heavily in rebranding Great Value packaging since 2021, aligning it more closely with premium national brands while keeping prices significantly lower.

A review of online ratings between 2020 and 2025 indicates Great Value products maintain an average 4.2-star rating, signaling strong acceptance across key categories. Using Great Value loyalty and retention analytics, businesses can track repeat purchase rates and customer feedback across digital and physical channels.

Year Avg. Star Rating Repeat Purchase % Positive Sentiment %
2020 3.9 65% 70%
2023 4.1 72% 78%
2025 4.2 75% 82%

Through Track Great Value digital shelf visibility, analysts can evaluate how product placement on Walmart’s online platform impacts sentiment. Products displayed higher in search results or highlighted in bundles gain more positive reviews due to higher trial and purchase likelihood.

By leveraging these insights, businesses can refine their own private label positioning, focusing on packaging improvements, customer service, and loyalty-building strategies.

Product Availability

One of Walmart’s strongest advantages is its ability to ensure wide availability of Great Value products nationwide. Using Great Value product availability tracking on Walmart, businesses can monitor how often items are in stock, delivery speed, and availability across regions.

Between 2020 and 2025, Walmart maintained an average 95% in-stock rate for Great Value products, compared to 85–88% for competing private labels. This demonstrates Walmart’s investment in robust supply chains and predictive analytics. Leveraging Scrape Great Value Grocery Products Data, analysts can track fluctuations in stock levels and assess how Walmart overcomes supply chain disruptions.

Year Avg. In-Stock % OOS Incidents per 100 SKUs
2020 90% 10
2022 93% 7
2025 95% 5

When combined with Great Value assortment insights, companies can see how Walmart curates its private label offerings. For instance, instead of launching hundreds of SKUs at once, Walmart carefully expands assortments in high-growth categories like plant-based foods or organic staples.

Competitors who monitor these signals can replicate or counter these moves, ensuring their products remain competitive on the shelf.

Sales Trends & Benchmarking

Sales benchmarking provides a lens into long-term performance. By using Extract Walmart Great Value sales trends data, businesses can identify how Great Value consistently outpaces competitor private labels. Walmart’s private label captured 40% cumulative growth from 2020–2025, while the overall private label grocery sector grew only 28% during the same period.

Year Walmart Great Value Sales Growth % Industry Private Label Growth %
2020 +8% +6%
2022 +12% +9%
2025 +40% (5-year cumulative) +28%

By integrating Great Value Grocery Price benchmarking, companies can compare average category pricing with competitors such as Kroger’s Simple Truth or Target’s Good & Gather. Walmart consistently offers a 15–20% lower price point while maintaining comparable customer satisfaction levels.

This long-term sales tracking also provides competitors with early warning signals when Walmart expands aggressively into new categories. By learning from this data, other retailers can make proactive moves instead of reacting too late

Analyze sales trends & benchmarking to track performance, optimize pricing, and make data-driven decisions that boost revenue, market share, and competitive advantage across categories.
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Digital Shelf & Assortment Visibility

Digital platforms are becoming Walmart’s growth engine. With Track Great Value digital shelf visibility, analysts can examine how products are displayed across Walmart’s e-commerce site and mobile app. The right placement significantly influences click-through rates and conversions.

Between 2020 and 2025, Walmart increased digital visibility of Great Value products by 25%, boosting online sales share. By combining this with Great Value assortment insights, businesses can see how Walmart prioritizes bestselling SKUs online while expanding niche assortments gradually.

Year Digital Shelf Visibility Index Online Sales Contribution %
2020 100 15%
2023 120 20%
2025 125 25%

The ability to Extract Great Value products data on Walmart empowers businesses to benchmark their own digital strategies. Competitors can analyze Walmart’s keyword usage, image quality, and promotional banners, then apply those insights to strengthen their own digital shelf presence.

By leveraging Great Value Grocery Category analytics alongside shelf visibility tracking, businesses can predict which categories Walmart is likely to push next, allowing for timely response strategies.

How Actowiz Metrics Can Help?

How Actowiz Metrics Can Help

At Actowiz Metrics, we specialize in Grocery Analytics solutions that empower retailers, suppliers, and market researchers to stay competitive. Our tools help businesses Extract Great Value products data on Walmart with precision, providing real-time access to pricing, sales trends, sentiment, availability, and digital shelf insights.

Using advanced Walmart Great Value products analytics, we deliver customized dashboards, category-specific insights, and competitor benchmarking tools. Whether you need Great Value assortment insights or Great Value shopper sentiment analysis, our solutions transform raw data into actionable intelligence.

We also enable automated Scrape Great Value Grocery Products Data processes, ensuring scalability, accuracy, and compliance. With structured datasets, companies can measure Great Value Grocery Price benchmarking, identify emerging categories, and optimize their private label strategies.

From pricing and promotions to loyalty and digital visibility, Actowiz Metrics helps organizations decode Walmart’s private label playbook, turning data into decisions that drive growth.

Conclusion

Walmart’s Great Value brand has set the benchmark for private label growth, achieving an impressive 40% increase between 2020 and 2025. This success highlights the importance of accurate data-driven strategies, category optimization, and consumer engagement. For businesses aiming to compete in today’s grocery sector, the ability to Extract Great Value products data on Walmart is no longer optional—it is essential.

With insights spanning Great Value pricing strategy, shopper sentiment, availability tracking, and digital shelf visibility, companies can position themselves more effectively in a highly competitive market. By applying Great Value Grocery Category analytics and benchmarking tools, decision-makers can replicate Walmart’s winning model while building their own brand loyalty.

At Actowiz Metrics, we help you harness the power of Grocery Analytics, delivering structured data, trend forecasts, and competitive intelligence tailored to your needs.

Ready to uncover Walmart’s private label playbook? Contact Actowiz Metrics today to turn data into your competitive advantage!

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