Fashion Price Monitoring for Private Label vs National Brands
Fashion Price Monitoring for Private Label vs National Brands helps retailers track price gaps, manage discounts, protect margins, and stay competitive
In India’s fast-paced quick-commerce market, convenient platforms like Zepto and Blinkit battle for consumer attention. With 10-minute delivery, freshness promise, and app-based shopping, consumers increasingly rely on real-time pricing data to get the best bargains. Enter Actowiz Metrics, delivering up-to-the-minute scraped pricing, offers, and quality ratings—helping users make informed choices.
This blog will:
Based on live scraping (today), here's a snapshot of fruit prices and discounts:
| Fruit | Platform | Unit | Listed Price (₹) | Discounted Price (₹) | Discount % | Timestamp |
|---|---|---|---|---|---|---|
| Baby Banana (4 pc) | Blinkit | 4 pieces | ₹47 | ₹37 | 21% OFF | 2025-07-10 12:00 IST |
| Dasheri Mango (2 pc, 400–600 g) | Blinkit | 2 pieces | ₹75 | ₹60 | 20% OFF | 2025-07-10 12:00 IST |
| Kiran Watermelon (1 pc) | Blinkit | 1 piece | ₹146 | ₹116 | 20% OFF | 2025-07-10 12:00 IST |
| Banana (3 pc combo) | Blinkit | bundle (3 pc) | ₹54 | ₹39 | 27% OFF | 2025-07-10 12:00 IST |
| Zepto fresh fruits | Zepto | assorted (kg basis) | Variable | Competitive but edged out slightly by Blinkit | — | — |
Cheaper: Blinkit (₹37 vs Zepto’s ₹40+)
Cheaper: Blinkit (₹60 vs ₹70+)
Cheaper: Blinkit (₹116 vs ₹125 avg)
Actowiz Metrics' advantage lies in:
1. Live price scraping from both Android and iOS apps
2. Discount parsing to reveal hidden savings
3. Quality monitoring via user reviews and freshness flags
4. Comparative analytics, enabling cost-per-unit vs value assessments
Sample dashboard output:
Zepto Banana (kg avg): ₹35
Blinkit Banana (kg avg): ₹30
Savings with Blinkit: ₹5/kg (≈14%)
| Platform | Pros | Cons |
|---|---|---|
| Blinkit | Cheaper fruit deals, frequent offers, quality assurance | Slightly fewer premium fruit options, ₹25–₹30 delivery |
| Zepto | Broad fruits & essentials, lower delivery for orders, seamless UX | Slightly higher prices on fruits, occasional app price disparities |
Blinkit currently edges out Zepto on today’s fruit pricing—especially bananas, mangoes, watermelon—with 20–27% discounts. Blinkit also delivers freshness and quality assurance, which is vital for perishable purchases. Zepto, though slightly costlier, compensates with faster delivery and a wider assortment.
1. Real-time price alerting via Actowiz
2. Combo comparison (fruits + vegetables)
3. Track device-based pricing discrepancies (Android vs iOS)
4. Evaluate seasonal variation: mango vs apples, etc.
5. Alert on price spikes or drops via predictive analytics
In the ongoing Zepto vs Blinkit fruit pricing battle, today's scrape data shows Blinkit leading by a margin, largely due to aggressive discounting. Nonetheless, Zepto remains a strong challenger with its wider catalog and promising delivery experience. Powered by Actowiz Metrics, shoppers can now buy smarter—and pick the best platform for each purchase, every time.
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