June 2026 · refreshed monthly · 140 prompts across 4 assistants
When shoppers ask an AI assistant "Best SPF 50 sunscreen?", only a few sunscreen spf 50 brands make the shortlist. In June 2026, across ChatGPT, Gemini, Perplexity and Amazon Rufus, La Shield led with about 53% Share of AI, followed by Aqualogica and Dot & Key. The single biggest driver of these recommendations was brand product pages. Here's the full leaderboard.
| # | Brand | ChatGPT | Gemini | Perplexity | Rufus | Share of AI | Trend |
|---|---|---|---|---|---|---|---|
| 1 | La Shield | ● | ● | ● | ● | ▲ 1 | |
| 2 | Aqualogica | ● | ● | ● | ● | NEW | |
| 3 | Dot & Key | ● | ● | ● | ● | NEW | |
| 4 | Minimalist | ● | ● | ◐ | ◐ | ▬ | |
| 5 | The Derma Co | ◐ | ◐ | ● | ● | ▬ | |
| 6 | Re'equil | ● | ○ | ◐ | ◐ | ▲ 1 | |
| 7 | Neutrogena | ○ | ○ | ○ | ◐ | ▲ 2 | |
| 8 | Cetaphil | ○ | ○ | ○ | ○ | ▬ |
● frequently recommended ◐ sometimes ○ absent
The sources AI leans on when recommending sunscreen spf 50 — this is where Share of AI is won or lost. Show up here and you show up in the answer.
▲ Gaining Share of AI
▼ Losing ground
We run about 140 representative buying prompts for sunscreen spf 50 across ChatGPT, Gemini, Perplexity and Amazon Rufus, then measure how often and how prominently each brand appears, and which sources each assistant cites. Scores are comparable across brands and tracked month over month.
Expert blogs, research reports and infographics — practical, data-driven reading across e-commerce and quick-commerce.
Most fields are optional — the more you share, the better your sample.
.webp "infographics")
.webp "infographics")
