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★ New category · Share of AI
When shoppers ask AI what to buy, is your brand the answer?
Your customers now ask ChatGPT, Gemini, Perplexity and Amazon Rufus for product recommendations. Share of AI measures whether those assistants name your brand — or hand the sale to a competitor.
● Now onboarding a small group of early-access brands
"What's the best organic protein bar to buy right now?"
AI assistant recommended, in order:
1 Competitor Brand A
2 Competitor Brand B
3
Your Brand YOU
— Your hero SKU not mentioned
Your Share of AI this week
18%
The definition
What is Share of AI?
Share of AI is the percentage of relevant AI shopping answers in which your brand is mentioned or
recommended, measured against your competitors. In short: when a shopper asks an AI assistant "what
should I buy?", Share of AI tells you how often the answer is you — and how often it's someone
else.
Traditional search shows ten blue links; a shopper still chooses. An AI assistant compresses those ten results into a single answer that names just two or three brands. That makes every AI mention dramatically more valuable — and every absence far more costly. Most brands today have no way to see which side of that line they're on. Share of AI makes it measurable.
Multi-AI
ChatGPT, Gemini, Perplexity, Rufus
Benchmarked
vs competitors over time
New category
few brands measure it yet
In the real world
What it looks like for teams like yours
Real situations Actowiz is built to fix — see your own in them.
Brand ManagerNutrition · D2C
Shoppers ask ChatGPT for the best protein bar and your brand never comes up.
→ See which competitors AI names and the sources behind it — then close the gap.
Category ManagerBeauty
Leadership keeps asking 'are we visible in AI search?' and you have no answer.
→ A clear Share-of-AI number, tracked weekly, that you can report and improve.
Growth LeadEmerging markets
AI shopping is taking off in your markets and you're flying blind.
→ Track AI visibility where the shift is fastest, before competitors notice.
The difference
Invisible to AI, or the answer it gives?
Without Actowiz
- No idea whether AI recommends you
- You lose sales before the shopper sees a page
- You can't see which sources shape the answer
- Competitors quietly own the recommendation
With Actowiz
- You know your Share of AI across assistants
- You catch where you're invisible and fix it
- You see the exact sources AI cites
- You benchmark and gain share over time
Why now
AI has quietly become a shopping channel
The shift from "search and browse" to "ask and get told" is already changing how purchase decisions are made — and it's invisible in every analytics tool you use today.
The query moved
Shoppers ask assistants full questions — "best X for Y under ₹500" — and act on the answer, skipping the results page entirely.
Winner takes most
An AI answer names a handful of brands. If you're not one of them, you're not in the consideration set at all.
It's a blind spot
Your dashboards track search rank and price — but nothing tells you what the AI says about you. Until now.
Capabilities
What you can track with Share of AI
A complete, ongoing view of how AI assistants represent your brand across the questions your shoppers actually ask.
Mention & ranking
How often, and in what position, your brand and SKUs appear in AI answers for your category's key questions.
Competitor benchmark
Your Share of AI versus named competitors, tracked over time so you can see who's gaining and who's slipping.
Cited sources
The pages, reviews and retailers an AI draws on to build its answer — so you know what to influence.
Sentiment in answers
How the AI describes your brand — the adjectives, strengths and caveats it surfaces to shoppers.
Multi-assistant coverage
Visibility across ChatGPT, Gemini, Perplexity and Amazon Rufus — not just one engine.
Change alerts
Get notified when your Share of AI moves, or when a competitor enters or exits the recommendation.
How it works
From AI answer to action, in four steps
Define questions
We map the real buying questions shoppers ask in your category and geographies.
Query the assistants
Those questions are run across the major AI assistants, repeatedly and at scale.
Measure & benchmark
We score your Share of AI, rank competitors, and capture the cited sources.
Act & track
You get clear levers to improve visibility — and ongoing tracking to prove it worked.
Who it's for
Built for brands that can't afford to be invisible
✓
Consumer & D2C brands
Protect demand as discovery shifts from search to AI recommendations.
✓
Category & brand managers
Own a new visibility metric your competitors aren't even measuring yet.
✓
E-commerce & growth leads
Add AI visibility to your digital-shelf scorecard before it becomes table stakes.
✓
Agencies & research teams
Offer clients a first-mover insight: their real standing inside AI answers.
✓
India, MENA & SEA brands
Track AI visibility in emerging markets where the shift is moving fastest.
✓
Quick-commerce sellers
See whether AI points shoppers to your products on fast-delivery platforms.
Questions, answered
Share of AI FAQ
Share of AI is the percentage of relevant AI shopping answers in which your brand is
mentioned or recommended, compared with competitors. It measures how visible your brand is
inside assistants like ChatGPT, Gemini, Perplexity and Amazon Rufus when shoppers ask what
to buy.
Shoppers increasingly ask AI assistants for recommendations instead of browsing results. If
the AI recommends a competitor and not you, you lose the sale before the shopper reaches a
product page. Share of AI makes that previously invisible influence measurable and
improvable.
We track visibility across the assistants your shoppers use — including ChatGPT, Google
Gemini, Perplexity and Amazon Rufus — reporting where you appear, where you're invisible,
and which sources each answer is built on.
Share of search measures visibility in marketplace and search-engine results, where a
shopper still chooses among many options. Share of AI measures visibility inside
AI-generated answers that name only a few brands — making each mention far more decisive.
Yes. We benchmark your Share of AI against named competitors over time and surface the
signals influencing the recommendation, so you have clear levers to improve your standing.
Be among the first to measure Share of AI
Join the early-access program. Book a 20-minute call and we'll walk you through how Share of AI works for the questions your shoppers are asking.
Request early access →
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