BLOG
● Solution
Make every retail-media rupee work harder.
Sponsored placements increasingly decide who wins the shelf. Actowiz tracks competitor ad presence, paid vs organic share and sponsored activity across marketplaces — so you optimise retail-media spend and returns.
● Now onboarding a small group of early-access brands
ILLUSTRATIVE EXAMPLE
Paid share of shelf
42%
Organic share
58%
Competitors advertising8
Top sponsored term"serum"
The definition
What is retail media intelligence?
Retail media intelligence tracks sponsored placements, competitor ad activity and the balance of
paid versus organic visibility across marketplaces — so brands can spend retail-media budgets where they
actually move the shelf.
Retail media is one of the fastest-growing ad channels, but most brands fly blind on where competitors advertise and how much visibility they're buying versus earning. Retail media intelligence shows the sponsored landscape — who's bidding on your terms, paid versus organic share, and where you're over- or under-investing — so budget goes where it returns.
Paid vs organic
share of shelf
Competitor
ad tracking
Keyword
landscape signals
Capabilities
What you can track
The sponsored landscape that decides shelf visibility.
Sponsored placements
See who holds sponsored slots for your terms.
Paid vs organic share
Know how much visibility you buy vs earn.
Competitor ad activity
Track where and how rivals advertise.
Keyword landscape
Spot the terms worth investing in.
Spend efficiency signals
Find where budget is wasted or needed.
Ad-change alerts
React when a competitor ramps spend.
The difference
Working blind, or in control?
Without Actowiz
- You spend on terms you'd win organically anyway
- No view of where competitors advertise
- Can't tell paid visibility from earned
- Budget allocated on guesswork
With Actowiz
- See exactly where ads move the shelf
- Track competitor sponsored activity
- Clear paid-vs-organic share split
- Allocate budget where it returns
In the real world
What it looks like for teams like yours
Real situations Actowiz is built to fix — see your own in them.
Media LeadBeauty
You're spending heavily on terms you already rank for organically.
→ The paid-vs-organic split shows where to cut and reinvest.
Brand ManagerNutrition
A competitor quietly takes the sponsored shelf for your category.
→ Competitor ad tracking flags it so you respond.
Agency LeadAgency
You need to prove retail-media impact to a client.
→ Share-of-shelf data shows the visibility your spend earned.
Why it matters
Why ad budget is wasted without visibility
Without seeing the sponsored landscape, brands over-invest where they already win organically and under-invest where competitors are quietly taking the shelf. Retail media intelligence reveals the paid-versus-organic balance and competitor activity, so you stop wasting spend on terms you'd rank for anyway and double down where ads actually shift visibility.
How it works
How it works
Pick scope
Choose the platforms, markets and SKUs to track.
We track
Relevant signals captured continuously and accurately.
Benchmark & alert
Your position versus rivals, with alerts on every move.
Act
Dashboards, reports and alerts your team can act on.
Who it's for
Who it's for
✓
Retail media teams
Optimise sponsored spend with data.
✓
Brand managers
Tie ad spend to shelf visibility.
✓
Media agencies
Plan and prove retail-media impact.
✓
Category managers
Coordinate paid and organic visibility.
✓
Growth teams
Find efficient ad opportunities.
✓
Leadership
See ROI on retail-media budget.
Questions, answered
Retail Media Intelligence FAQ
It tracks sponsored placements, competitor ad activity and paid-versus-organic visibility
across marketplaces, so brands spend retail-media budgets where they move the shelf.
Yes — you see how much of your shelf visibility is bought versus earned, by keyword and
category.
Yes — you can see where and how competitors are advertising for your terms.
By revealing where spend is wasted on terms you'd win organically and where ads genuinely
shift visibility, so budget is reallocated efficiently.
Major marketplaces with retail-media programmes, with custom platforms on request.
See your retail-media landscape
Join the early-access program and we'll show the sponsored landscape for your category.
Request early access →
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