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● Solution
Track the claims shoppers increasingly care about.
Sustainability claims increasingly drive choice in many categories. Actowiz tracks ESG and product claims — organic, vegan, recyclable, cruelty-free and more — across your listings and competitors, and spots rising claims early.
● Now onboarding a small group of early-access brands
ILLUSTRATIVE EXAMPLE
Your claims tracked5
Claim consistency91%
Rising claim"refillable"
Competitor gapvegan
The definition
What is ESG and claim tracking?
ESG and claim tracking monitors sustainability and product claims — such as organic, vegan,
recyclable and cruelty-free — across your listings and competitors, checks how consistently they appear,
and surfaces rising claims in your category.
In categories like beauty, food and personal care, claims increasingly drive purchase, and shoppers expect them stated clearly and consistently. But claims often appear inconsistently across listings, competitors quietly add new ones, and trends shift fast. Claim tracking gives you a clear view of which claims you and competitors make, where yours are missing or inconsistent, and which claims are rising — so you stay credible and current.
Claim
detection & benchmark
Consistency
checks
Rising-claim
alerts
Capabilities
What you can track
The claims that increasingly shape choice.
Claim detection
See which ESG and product claims your listings make.
Competitor claims
Benchmark the claims rivals are making.
Consistency check
Flag where your claims are missing or inconsistent.
Rising claims
Spot claims gaining traction in your category.
Claim landscape
Map the full claim picture across the category.
Claim alerts
Get notified when claims or trends shift.
The difference
Working blind, or in control?
Without Actowiz
- No view of the claims you and rivals make
- Claims appear inconsistently across listings
- Rising claims spotted after competitors
- Hard to keep messaging current
With Actowiz
- Clear view of your and competitor claims
- Consistency flagged across every listing
- Rising claims surfaced early
- Stay credible and current on claims
In the real world
What it looks like for teams like yours
Real situations Actowiz is built to fix — see your own in them.
Sustainability LeadBeauty
Your vegan claim shows on some listings but not others.
→ Consistency checks flag every listing missing the claim.
Category ManagerFood
A refillable trend is rising and you are slow to react.
→ Rising-claim tracking surfaces it early so you respond.
MarketingPersonal care
A competitor adds claims you do not track.
→ Competitor claim benchmarking shows exactly what they are stating.
Why it matters
Why claims now influence the shelf
A growing share of shoppers actively look for sustainability and product claims, and inconsistent or missing claims can cost both sales and trust. Meanwhile competitors add claims and new ones emerge constantly. Tracking the claim landscape keeps your messaging consistent, helps you respond to rising claims early, and ensures you are not quietly behind on the attributes shoppers increasingly demand.
How it works
How it works
Pick scope
Choose the platforms, markets and SKUs to track.
We track
Relevant signals captured continuously and accurately.
Benchmark & alert
Your position versus rivals, with alerts on every move.
Act
Dashboards, reports and alerts your team can act on.
Who it's for
Who it's for
✓
Brand & sustainability teams
Keep claims consistent and current.
✓
Category managers
See the category claim landscape.
✓
Marketing
Respond to rising claims early.
✓
Compliance
Monitor claim consistency across listings.
✓
Beauty & FMCG brands
Compete on the claims that matter.
✓
Agencies
Track claims across client brands.
Questions, answered
ESG & Claim Tracking FAQ
It monitors sustainability and product claims — organic, vegan, recyclable, cruelty-free
and more — across your listings and competitors, checks consistency, and surfaces rising
claims.
Claims increasingly drive purchase in many categories, and inconsistent or missing claims
can cost sales and trust while competitors add new ones.
Yes — you can see which claims competitors make and where you have gaps.
Yes — it flags where your claims are missing or inconsistent across listings.
Beauty, food, personal care and other categories where sustainability and product claims
strongly influence choice.
See your claim landscape
Join the early-access program and we will show the ESG and claim landscape for your category.
Request early access →
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