Which AI assistants are tracked?

ChatGPT, Google Gemini, Perplexity and Amazon Rufus are tracked today, with more assistants added over time.

E-commerce & D2C Quick Commerce Grocery & FMCG Food & Beverage Beauty & Personal Care Fashion & Apparel Consumer Electronics Health & Pharma Pet Care Home & Furniture Toys, Baby & Kids Automotive & Parts

Quick commerce

Blinkit Zepto Swiggy Instamart BigBasket

India

Amazon Flipkart JioMart Nykaa Meesho

MENA & SEA

Noon Carrefour Shopee Lazada

US & UK

Walmart Target Instacart Tesco eBay

Reports hub Amazon India Quick-commerce by city Share of AI Leaderboard Trending Radar "Best of" VoC reports Best digital shelf tools Research Report Amazon Bestseller Reports

What is Share of AI? Digital Shelf Guide Glossary AI Visibility Checker Revenue Recovery Calc Stockout Cost Calc BLog Case Study Infographics Video Podcast

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Share of AI · refreshed monthly · only on Actowiz/p>

The Share of AI Leaderboard.

Q: What is the Share of AI Leaderboard?

It ranks which brands AI assistants like ChatGPT, Gemini, Perplexity and Amazon Rufus recommend in a category, along with each brand's Share of AI and the sources the assistants cite. It is refreshed monthly and free to read.

Q: How is Share of AI measured?

Actowiz runs representative shopping prompts across multiple AI assistants, then measures how often and how prominently each brand appears in the answers, and which sources the assistant cites, to produce a comparable Share of AI score per brand.

Share of AI is the share of AI-assistant recommendations your brand captures when shoppers ask what to buy. This free leaderboard ranks which brands ChatGPT, Gemini, Perplexity and Amazon Rufus recommend in each category — and the sources they cite. It's the visibility metric most brands can't even see yet.

4 AI assistants tracked 15+ categories Brand ranking + cited sources Free to read

"What's the best protein bar to buy?" SAMPLE LEADERBOARD

#	Brand	ChatGPT	Gemini	Perplexity	Rufus	Share of AI	Trend

Frequently recommended Sometimes Absent

Sample of the leaderboard format · live reports show real, named brands and the exact sources each assistant cites.

Browse leaderboards

Share of AI, category by category

Pick your category to see which brands the assistants recommend — and where you stand. New categories added monthly.

Food & Beverage

Share of AI · Protein Bars

Which brands ChatGPT, Gemini, Perplexity and Rufus recommend for protein bars — ranked, with the sources they cite.

Refreshed monthlyView leaderboard →

Food & Beverage

Share of AI · Cold Brew Coffee

Which brands ChatGPT, Gemini, Perplexity and Rufus recommend for cold brew coffee — ranked, with the sources they cite.

Refreshed monthlyView leaderboard →

Food & Beverage

Share of AI · Energy Drinks

Which brands ChatGPT, Gemini, Perplexity and Rufus recommend for energy drinks — ranked, with the sources they cite.

Refreshed monthlyView leaderboard →

Beauty

Share of AI · Vitamin C Serum

Which brands ChatGPT, Gemini, Perplexity and Rufus recommend for vitamin c serum — ranked, with the sources they cite.

Refreshed monthlyView leaderboard →

Beauty

Share of AI · Sunscreen SPF 50

Which brands ChatGPT, Gemini, Perplexity and Rufus recommend for sunscreen spf 50 — ranked, with the sources they cite.

Refreshed monthlyView leaderboard →

Beauty

Share of AI · Shampoo

Which brands ChatGPT, Gemini, Perplexity and Rufus recommend for shampoo — ranked, with the sources they cite.

Refreshed monthlyView leaderboard →

Health

Share of AI · Whey Protein

Which brands ChatGPT, Gemini, Perplexity and Rufus recommend for whey protein — ranked, with the sources they cite.

Refreshed monthlyView leaderboard →

Health

Share of AI · Multivitamins

Which brands ChatGPT, Gemini, Perplexity and Rufus recommend for multivitamins — ranked, with the sources they cite.

Refreshed monthlyView leaderboard →

Health

Share of AI · Probiotics

Which brands ChatGPT, Gemini, Perplexity and Rufus recommend for probiotics — ranked, with the sources they cite.

Refreshed monthlyView leaderboard →

Baby

Share of AI · Baby Diapers

Which brands ChatGPT, Gemini, Perplexity and Rufus recommend for baby diapers — ranked, with the sources they cite.

Refreshed monthlyView leaderboard →

Baby

Share of AI · Baby Formula

Which brands ChatGPT, Gemini, Perplexity and Rufus recommend for baby formula — ranked, with the sources they cite.

Refreshed monthlyView leaderboard →

Electronics

Share of AI · Wireless Earbuds

Which brands ChatGPT, Gemini, Perplexity and Rufus recommend for wireless earbuds — ranked, with the sources they cite.

Refreshed monthlyView leaderboard →

Electronics

Share of AI · Robot Vacuum

Which brands ChatGPT, Gemini, Perplexity and Rufus recommend for robot vacuum — ranked, with the sources they cite.

Refreshed monthlyView leaderboard →

Electronics

Share of AI · Air Purifier

Which brands ChatGPT, Gemini, Perplexity and Rufus recommend for air purifier — ranked, with the sources they cite.

Refreshed monthlyView leaderboard →

Home

Share of AI · Dishwasher Detergent

Which brands ChatGPT, Gemini, Perplexity and Rufus recommend for dishwasher detergent — ranked, with the sources they cite.

Refreshed monthlyView leaderboard →

No leaderboard in this category yet — request your category →

Don't see your category? Request a Share of AI leaderboard for your market →

Coverage

The assistants your shoppers actually ask

We track brand visibility across the AI assistants shaping purchase decisions today — with more added as they gain shopping share.

ChatGPT

The default shopping assistant for millions.

Gemini

Google's assistant, wired into search intent.

Perplexity

The answer engine that always cites sources.

Amazon Rufus

In-cart AI shopping, right at the point of sale.

Copilot and Meta AI coverage available on request.

How Share of AI is measured

From shopper prompts to a comparable score

A transparent, repeatable method — so your Share of AI can be tracked over time and benchmarked against competitors.

STEP 01

Ask like a shopper

We run a representative set of real buying prompts for each category across every tracked assistant.

STEP 02

Measure presence & rank

We capture how often and how prominently each brand appears in the answers — and which sources the assistant cites.

STEP 03

Score & benchmark

Each brand gets a comparable Share of AI %, tracked over time and ranked against competitors in the category.

Why it matters

AI is the new shelf — and it only shows a shortlist

A search page shows dozens of results. An AI assistant names two or three brands and stops. If you're not in that shortlist, you're invisible at the exact moment of decision — and most brands have no idea whether they're in or out.

See exactly where you appear — and where you don't
Learn which sources drive the recommendation, so you can influence them
Track your Share of AI over time as the answers shift

Check your Share of AI — free → What is Share of AI?

Your brand · Protein BarsSAMPLE

Where you appear across assistants

✓ChatGPTmentioned · #4

✗Gemininot mentioned

✓Perplexitymentioned · #6

✗Amazon Rufusnot mentioned

Your Share of AI18%

Are you in the answer — or invisible?

Run the free AI Visibility Checker for an instant read, or get a full Share of AI report benchmarking your brand against competitors across every assistant

Check your Share of AI → Request your category leaderboard

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Share of AI · FAQ

Frequently asked questions

It ranks which brands AI assistants — ChatGPT, Gemini, Perplexity and Amazon Rufus — recommend in a category, along with each brand's Share of AI and the sources the assistants cite. It's refreshed monthly and free to read.

We run a representative set of shopping prompts across multiple AI assistants, then measure how often and how prominently each brand appears in the answers, and which sources are cited — producing a comparable Share of AI score per brand.

ChatGPT, Google Gemini, Perplexity and Amazon Rufus today, with Copilot and Meta AI available on request and more added as they gain shopping share.

AMAZON REPORTS

July 10, 2025

Amazon Prime Day Data Intelligence for E-Commerce

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