● LIVE  Tracking 1,000+ marketplaces in real time across India, MENA & SEA  ·  See your brand in action →
Flagship
Share of AIQuick Commerce
Core
Digital Shelf AnalyticsPrice & PromotionShare of SearchAvailabilityRatings & ReviewsCompetitor Intelligence
Protect & profit
Margin IntelligenceMAP MonitoringBrand ProtectionSeller IntelligenceRetail MediaContent Audit
Next-gen · 2026
Agentic ActionsConversational AnalyticsAI Assistant (MCP)Demand SignalsESG & Claims ROAS Optimization
E-commerce & D2C Quick Commerce Grocery & FMCG Food & Beverage Beauty & Personal Care Fashion & Apparel Consumer Electronics Health & Pharma Pet Care Home & Furniture Toys, Baby & Kids Automotive & Parts
Quick commerce
BlinkitZeptoSwiggy InstamartBigBasket
India
AmazonFlipkartJioMartNykaaMeesho
MENA & SEA
NoonCarrefourShopeeLazada
US & UK
WalmartTargetInstacartTescoeBay
Reports hubAmazon India Quick-commerce by city Share of AI Leaderboard Trending Radar "Best of" VoC reports Best digital shelf tools Research Report Amazon Bestseller Reports
What is Share of AI? Digital Shelf Guide GlossaryAI Visibility CheckerRevenue Recovery Calc Stockout Cost Calc BLog Case Study Infographics Video Podcast
For Brands For Retailers For Sellers For Category Managers For Pricing Teams For Agencies
Actowiz vs.
Actowiz vs MetricsCart Actowiz vs Profitero Actowiz vs DataWeave Actowiz vs Intelligence Node Actowiz vs Wiser Actowiz vs Competera
Buyer Guides
Best Digital-Shelf Tools 2026 Best Q-Commerce Analytics Tools MetricsCart Alternative Why brands switch to Actowiz →
Pricing
Request early access →
Home / Infographics / Blinkit Vs Zepto
Data infographic · India · 2026

The Quick-Commerce Race:
Blinkit vs Zepto

10-minute delivery turned India into the world's most competitive grocery battleground. Here's how the two leaders stack up on the digital shelf.

Illustrative sample data · compiled by Actowiz Metrics
$6B
India q-commerce GMV (2026)
+60%
year-on-year growth
8M+
orders per day
Head to head

The numbers at a glance

Blinkit
Zepto
Delivery
11m 9m
Cities
32 24
SKUs
8k 7k
In-stock
93% 91%
Speed

Average delivery time

Blinkit 11 min
Zepto 9 min
Zepto holds a slight speed edge; both operate in the sub-12-minute band, varying by city and dark store.
Visibility

Share of search — grocery keywords

71% top 2 brands
Blinkit 38%
Zepto 33%
Others 29%
What sells

Category mix — share of orders

Blinkit
Zepto
Grocery & staples
Snacks
Personal care
Beverages
Household
Basket & reach

Avg basket value & city coverage

Blinkit ₹430 · 32 cities
Zepto ₹410 · 24 cities
Blinkit's wider footprint and slightly larger baskets reflect its broader catalog and metro-plus expansion.
The race so far

How we got here

2021
Zepto launches with a 10-minute delivery promise and dark-store model.
2022
Blinkit (formerly Grofers) rebrands and is acquired by Zomato.
2023
Aggressive dark-store expansion across metros; category range widens.
2024
Beyond grocery — electronics, beauty and general merchandise added.
2025
Focus shifts to profitability, private labels and ad revenue.
2026
AI-assisted discovery and Share-of-AI visibility become the new battleground.
Verdict

Who wins what

Blinkit leads on

  • City & dark-store coverage
  • Catalog breadth (SKUs)
  • Availability / in-stock rate
  • Share of search

Zepto leads on

  • Raw delivery speed
  • Metro-core density
  • Younger-audience pull
  • Focused category depth
The resource hub

Insights, reports & data to stay ahead

Expert blogs, research reports and infographics — practical, data-driven reading across e-commerce and quick-commerce.

BLOG Digital Shelf Monitoring for UK Online Retailers
Sep 17, 2026

Digital Shelf Monitoring for UK Online Retailers

Read more →
BLOG Amazon BSR Tracking for New Product Launches
Sep 17, 2026

Amazon BSR Tracking for New Product Launches

Read more →
BLOG Amazon Incentivized Review Monitoring for Brand Trust
Sep 16, 2026

Amazon Incentivized Review Monitoring for Brand Trust

Read more →
BLOG Share of Voice vs. Share of Shelf: Benchmark Report
Sep 15, 2026

Share of Voice vs. Share of Shelf: Benchmark Report

Read more →
BLOG Quick Commerce Competitive Benchmarking and Analytics
Sep 15, 2026

Quick Commerce Competitive Benchmarking and Analytics

Read more →
BLOG European retail data intelligence for smarter pricing insights
Sep 15, 2026

European retail data intelligence for smarter pricing insights

Read more →
INFOGRAPHIC infographics
May 12, 2025

Apparel & Lifestyle Brand Performance Analytics - Shein vs Zara

Read more →
INFOGRAPHIC infographics
May 08, 2025

Quick Commerce Discount Strategy & Basket Analysis - Blinkit vs Zepto

Read more →
INFOGRAPHIC infographics
May 08, 2025

The Warehouse vs Briscoes vs Farmers – Cross-Category Product Mapping

Read more →
BLOG Ounass Product Data Analytics for Smarter Retail Insights
Sep 16, 2026

Ounass Product Data Analytics for Smarter Retail Insights

Read more →
BLOG Mercado Libre Mexico E-commerce Intelligence
Sep 11, 2026

Mercado Libre Mexico E-commerce Intelligence

Read more →
BLOG Multi-country grocery price monitoring for FMCG brands
Sep 11, 2026

Multi-country grocery price monitoring for FMCG brands

Read more →
AMAZON REPORTS Amazon Now Data Scraping for Quick Commerce | Actowiz Metrics
July 17, 2026

Amazon Now Data Scraping for Quick Commerce | Actowiz Metrics

Read more →
AMAZON REPORTS Amazon City-Level Data Scraping Services | Actowiz Metrics
July 16, 2026

Amazon City-Level Data Scraping Services | Actowiz Metrics

Read more →
AMAZON REPORTS Amazon Prime Day Data Intelligence for E-Commerce
July 10, 2025

Amazon Prime Day Data Intelligence for E-Commerce

Read more →

Request a free sample or demo

Most fields are optional — the more you share, the better your sample.

No card, no signup. A human follows up — we never sell your data.