● LIVE  Tracking 1,000+ marketplaces in real time across India, MENA & SEA  ·  See your brand in action →
Flagship
Share of AIQuick Commerce
Core
Digital Shelf AnalyticsPrice & PromotionShare of SearchAvailabilityRatings & ReviewsCompetitor Intelligence
Protect & profit
Margin IntelligenceMAP MonitoringBrand ProtectionSeller IntelligenceRetail MediaContent Audit
Next-gen · 2026
Agentic ActionsConversational AnalyticsAI Assistant (MCP)Demand SignalsESG & Claims ROAS Optimization
E-commerce & D2C Quick Commerce Grocery & FMCG Food & Beverage Beauty & Personal Care Fashion & Apparel Consumer Electronics Health & Pharma Pet Care Home & Furniture Toys, Baby & Kids Automotive & Parts
Quick commerce
BlinkitZeptoSwiggy InstamartBigBasket
India
AmazonFlipkartJioMartNykaaMeesho
MENA & SEA
NoonCarrefourShopeeLazada
US & UK
WalmartTargetInstacartTescoeBay
Reports hubAmazon India Quick-commerce by city Share of AI Leaderboard Trending Radar "Best of" VoC reports Best digital shelf tools Research Report Amazon Bestseller Reports
What is Share of AI? Digital Shelf Guide GlossaryAI Visibility CheckerRevenue Recovery Calc Stockout Cost Calc BLog Case Study Infographics Video Podcast
For Brands For Retailers For Sellers For Category Managers For Pricing Teams For Agencies
Actowiz vs.
Actowiz vs MetricsCart Actowiz vs Profitero Actowiz vs DataWeave Actowiz vs Intelligence Node Actowiz vs Wiser Actowiz vs Competera
Buyer Guides
Best Digital-Shelf Tools 2026 Best Q-Commerce Analytics Tools MetricsCart Alternative Why brands switch to Actowiz →
Pricing
Request early access →
Home / Infographics / Warehouse Vs Briscoes
Data infographic · NZ retail · 2026

NZ Retail Showdown:
The Warehouse vs Briscoes

Value-and-scale versus homeware-and-promotions — two of New Zealand's best-known retail names, compared on the digital shelf.

Illustrative sample data · compiled by Actowiz Metrics
NZ$90B
NZ retail market
~13%
online penetration
2of NZ
best-known retail names
Head to head

The numbers at a glance

The Warehouse
Briscoes
Price idx
92 108
SKUs
45k 18k
Sale wks
30 42
Stores
90 47
Price

Price index (100 = market average)

Warehouse 92
Briscoes 108
The Warehouse sits below market on price; Briscoes prices higher but leans on frequent, deep promotions.
Visibility

Homeware share of search

50% top 2 brands
Warehouse 22%
Briscoes 28%
Others 50%
Range

Category mix online

The Warehouse
Briscoes
Homeware
Apparel
Electronics
Kitchen
Other
Range

Active SKUs online

Warehouse 45,000
Briscoes 18,000
The Warehouse offers far broader general-merchandise range; Briscoes concentrates on homeware and kitchen depth.
The race so far

How we got here

1861
Briscoe roots trace back to a 19th-century NZ trading house.
1982
The Warehouse opens, pioneering big-box value retail in NZ.
2001
Briscoe Group lists on the NZX.
2015
Both retailers push omnichannel and online range.
2020
Online demand surges through the pandemic.
2026
Data-driven pricing and AI visibility become decisive.
Verdict

Who wins what

The Warehouse leads on

  • Value pricing
  • Online range breadth
  • Store scale
  • General merchandise

Briscoes leads on

  • Homeware depth
  • Promo cadence
  • Kitchen & bedding
  • Margin focus
The resource hub

Insights, reports & data to stay ahead

Expert blogs, research reports and infographics — practical, data-driven reading across e-commerce and quick-commerce.

BLOG Digital Shelf Monitoring for UK Online Retailers
Sep 17, 2026

Digital Shelf Monitoring for UK Online Retailers

Read more →
BLOG Amazon BSR Tracking for New Product Launches
Sep 17, 2026

Amazon BSR Tracking for New Product Launches

Read more →
BLOG Amazon Incentivized Review Monitoring for Brand Trust
Sep 16, 2026

Amazon Incentivized Review Monitoring for Brand Trust

Read more →
BLOG Share of Voice vs. Share of Shelf: Benchmark Report
Sep 15, 2026

Share of Voice vs. Share of Shelf: Benchmark Report

Read more →
BLOG Quick Commerce Competitive Benchmarking and Analytics
Sep 15, 2026

Quick Commerce Competitive Benchmarking and Analytics

Read more →
BLOG European retail data intelligence for smarter pricing insights
Sep 15, 2026

European retail data intelligence for smarter pricing insights

Read more →
INFOGRAPHIC infographics
May 12, 2025

Apparel & Lifestyle Brand Performance Analytics - Shein vs Zara

Read more →
INFOGRAPHIC infographics
May 08, 2025

Quick Commerce Discount Strategy & Basket Analysis - Blinkit vs Zepto

Read more →
INFOGRAPHIC infographics
May 08, 2025

The Warehouse vs Briscoes vs Farmers – Cross-Category Product Mapping

Read more →
BLOG Ounass Product Data Analytics for Smarter Retail Insights
Sep 16, 2026

Ounass Product Data Analytics for Smarter Retail Insights

Read more →
BLOG Mercado Libre Mexico E-commerce Intelligence
Sep 11, 2026

Mercado Libre Mexico E-commerce Intelligence

Read more →
BLOG Multi-country grocery price monitoring for FMCG brands
Sep 11, 2026

Multi-country grocery price monitoring for FMCG brands

Read more →
AMAZON REPORTS Amazon Now Data Scraping for Quick Commerce | Actowiz Metrics
July 17, 2026

Amazon Now Data Scraping for Quick Commerce | Actowiz Metrics

Read more →
AMAZON REPORTS Amazon City-Level Data Scraping Services | Actowiz Metrics
July 16, 2026

Amazon City-Level Data Scraping Services | Actowiz Metrics

Read more →
AMAZON REPORTS Amazon Prime Day Data Intelligence for E-Commerce
July 10, 2025

Amazon Prime Day Data Intelligence for E-Commerce

Read more →

Request a free sample or demo

Most fields are optional — the more you share, the better your sample.

No card, no signup. A human follows up — we never sell your data.